Privacy Policy

1. Who We Are

Eternally ("Eternally", "we", "us", or "our") operates this website and the associated data, methodology, and reporting tools described on it. This Privacy Policy applies to information collected through our website, lead forms, and any related communications, including emails and support correspondence.

2. Information We Collect

We collect information in the following categories:

• Information you provide directly — such as your name, email address, and any other details submitted through contact forms, access requests, or correspondence with us.
• Automatically collected information — including IP address, browser type, device information, referring pages, pages visited, and timestamps, gathered through standard web server logs and similar technologies.
• Cookies and similar technologies — small files stored on your device that help the site function, remember preferences, and allow us to understand aggregate usage patterns. See Section 5 for more detail.
• Information from third parties — in limited cases, information we receive from analytics providers or other service partners that support the operation of this website.

3. How We Use Information

We use the information described above for the following purposes:

• To operate, maintain, and improve the website and the content we publish;
• To respond to inquiries, requests for access, and support communications;
• To understand how visitors use the site, in aggregate, so we can refine our methodology pages and public reporting;
• To maintain the security and integrity of our systems, including detecting and preventing fraud or misuse;
• To comply with applicable legal obligations and enforce our Terms of Use.

We do not use personal information to make automated decisions that produce legal or similarly significant effects concerning you.

4. Legal Basis for Processing

Where applicable law requires a legal basis for processing personal information, we rely on one or more of the following: your consent, our legitimate interests in operating and improving this website, the necessity of processing to respond to your requests, and compliance with legal obligations. You may withdraw consent at any time where consent is the basis for processing, without affecting the lawfulness of prior processing.

5. Cookies & Similar Technologies

We use cookies and comparable technologies for purposes such as:

• Essential cookies — required for core site functionality, such as navigation and form submission.
• Analytics cookies — used to understand how the site is used, in aggregate, so we can improve content and usability.
• Preference cookies — used to remember choices you make while using the site.

You can control cookies through your browser settings, including blocking or deleting them. Disabling certain cookies may affect the functionality of parts of this website.

6. How We Share Information

We do not sell personal information. We may share information in the following limited circumstances:

• With service providers who support hosting, analytics, email delivery, or similar functions on our behalf, under appropriate confidentiality obligations;
• If required by law, regulation, legal process, or governmental request;
• To protect the rights, property, or safety of Eternally, our users, or others;
• In connection with a merger, acquisition, financing, or sale of assets, subject to standard confidentiality protections.

7. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this Policy, including to satisfy legal, accounting, or reporting obligations. Retention periods may vary depending on the type of information and the purpose for which it was collected.

8. Data Security

We take reasonable technical and organisational measures intended to protect information from unauthorised access, loss, misuse, or alteration. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security of information submitted to us.

9. International Data Transfers

If you access this website from outside the jurisdiction in which our servers or service providers are located, your information may be transferred to, stored, and processed in a different country. Where required, we take steps intended to ensure that such transfers are subject to appropriate safeguards.

10. Your Rights

Depending on your location and applicable law, you may have rights in relation to your personal information, which can include the right to:

• Request access to the personal information we hold about you;
• Request correction of inaccurate or incomplete information;
• Request deletion of your personal information, subject to certain exceptions;
• Object to or restrict certain processing activities;
• Request a copy of your information in a portable format;
• Withdraw consent where processing is based on consent.

To exercise any of these rights, please contact us using the details on our Contact page. We may need to verify your identity before responding to certain requests.

11. Children's Privacy

This website is not directed to children, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

12. Third-Party Links

Our website may contain links to third-party sites, including data sources referenced in our methodology. We are not responsible for the privacy practices or content of third-party websites, and we encourage you to review their respective privacy policies.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the revised policy on this page with an updated "Last updated" date. Your continued use of the website after changes take effect constitutes acceptance of the revised Policy.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out via the details provided on our Contact page.